chapter 1

Chapter 1

                              Information technology’s Role in Business

                                                                       Information technology is everywhere in business

 

                                  Information technology Impact On Business Operations

                                Business Functions Receiving The Greatest benefits from Information Technology

                                                        Customer service-70%

                                                              Finance-51%

                                                     Sales and marketing-42%

                                                          IT operations-39%

                                                    Operation management-31%

                                                                    HR-17%

                                                                 Security-17%

                                                                                            Information Technology Project Goals

                                                Reduce cost/improve productivity-81%

                                             Improve customer satisfaction/loyalty-71%

                                                 Create competitive advantage-66%

                                                            Generate growth-54%

                                                       Streamline supply change-37%

                                                             Global expansion-16%

                                              Common Department In An Oganization

                                                                       Advertising

                                                                          Finance 

                                                                    Human resources 

                                                                         Marketing

                                                               Production management 

Operations management 

Management information system

• Organizations typically operate by functional areas or functional silos
• Functional areas are interdependent